Alfardan Sports Motors, Ferrari Official Importer in Qatar, has been recognised by Ferrari Middle East and granted the ‘Best Improvement Award’ for 2023. This recognition is a testament to Alfardan Sports Motors' unwavering dedication to continuous innovation across all touch points with Ferrari clients, and for providing the Prancing Horse enthusiasts in Qatar the ultimate ownership journey.

The award acknowledges Alfardan Sports Motors continuous efforts to enhance the Ferrari ownership experience through exceptional initiatives and innovative approaches. The award was announced as Alfardan Sports Motors celebrates its silver jubilee as Ferrari Official Importer in Qatar, a commemoration of 25 years of excellence in the automotive industry.

Situated on the prestigious Pearl Island, Qatar's premier luxury destination, Alfardan Sports Motors boasts state-of-the-art showroom and service centre that cater to the discerning needs of Ferrari enthusiasts. With a commitment to delivering peerless customer service quality, Alfardan Sports Motors has established itself as a trusted partner for luxury automotive afficionados across the region.

Mr. Tarek Al Hammoud, General Manager at Alfardan Sports Motors expressed gratitude to Ferrari Regional Office, stating: "We are deeply honoured to receive the Best Improvement Award from Ferrari Middle East. This recognition underscores our relentless pursuit of excellence and our dedication to exceeding the expectations of Ferrari enthusiasts. As we embark on the next chapter of our journey, we remain committed to delivering unparalleled service and experiences to our valued customers, always aiming at exceeding and redefining the luxury automotive standards".